Launching A Top-Tier Cannabis Banking Program

With over $100B in economic activity and $25B in direct plant-touching sales, the legal U.S. cannabis industry represents one of the most significant growth opportunities for financial institutions today.  This opportunity continues to grow at over 10% annually, and cannabis sales now surpass alcohol sales in some states. While many financial institutions continue to sit on the sidelines, a growing number of banks and credit unions are quickly grabbing market share with an eye towards long-term growth.

In this complimentary educational session, we look at how some of these institutions got started, tracing the journey from initial ideation and stakeholder alignment to implementation and customer acquisition strategies.  Featured during the webinar, Shelly Doll, Chief Operating Officer of Minnesota-based United Prairie Bank, will share insights into gaining board and executive alignment, building a program based on efficiency and scalability, and go-to-market strategies. 

Topics Covered Include:

• The Current Cannabis Banking Landscape & Opportunity
• Finding Your Why: Revenue & Deposit Growth, Lending, Additional Income Streams, New Customer Segments, Competitive Differentiation, and Community Good
• Formalizing a strategy and gaining internal alignment
• Building a Best-In-Class program
• Initial Go-To-Market and Customer Acquisition

Additionally, this event offers a 15-minute Q&A session so you can ask your questions directly to the experts. 

Takeaways

• Copies of all presentation materials
• 90-day access to the recording